BigBasket has successfully built a private label business generating over INR 4,000 Cr in sales, giving it an edge over its quick commerce rivals.
The platform's private label strategy includes in-house brands like Fresho and BB Royal, managed as independent consumer goods businesses for deep customer retention.
Despite facing challenges in the quick commerce era, such as managing dark store operations and increased competition, BigBasket's moat from private labels remains a key asset.
In other news, Amicus has closed a $214 Mn fund, NPCI saw a 42% profit increase in FY25, and Easemytrip's bid for Rollins International has fallen through.