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Bill Gates' daughter Phoebe and her cofounder say ChatGPT helped them promote their fashion tech business
- Phoebe Gates, daughter of Bill Gates, and her Phia cofounder, Sophia Kianni, used ChatGPT to craft scripts for marketing videos for their fashion tech startup.
- Gates and Kianni studied viral videos to emulate successful content creation strategies.
- They reverse-engineered viral videos to create engaging founder videos for Phia.
- ChatGPT was employed to transcribe and analyze viral videos to understand their success.
- Kianni broke down viral video elements to tailor scripts for Phia using ChatGPT.
- Understanding viral video patterns was deemed essential for marketing success.
- The broader trend shows an increasing use of AI tools like ChatGPT in various aspects of life and work.
- Gates emphasized the significance of AI in enhancing daily tasks.
- Phia, founded by Gates and Kianni, helps users find the best deals by comparing clothing prices across 40,000 sites.
- In a podcast episode, Gates shared her father's initial reluctance to let her drop out of college to start a business.
- Bill Gates mentioned not providing funding for his daughter's business and the dynamics if he had been involved.
- The cofounders did not comment immediately when contacted by Business Insider.
- Phoebe Gates and Sophia Kianni launched Phia in April, leveraging their AI-driven approach in the fashion tech market.
- Gates acknowledged the support her father provided in her education, contrary to his own path in starting a company.
- The use of AI tools like ChatGPT is becoming mainstream for businesses and personal endeavors across various industries.
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