<ul><li>Content commerce startup LehLah has raised Rs 12.5 crore in a seed funding round led by Gruhas, an investment firm co-founded by Nikhil Kamath and Abhijeet Pai.</li><li>LehLah is a content commerce platform that enables creators to monetise their influence by sharing affiliate links for product recommendations.</li><li>The investment will be used for product development, brand visibility, and team expansion.</li><li>LehLah has partnerships with leading e-commerce platforms and D2C brands, contributing to a 46% month-on-month increase in GMV.</li></ul>

Billionaire Nikhil Kamath’s Gruhas invests Rs 12.5 crore in content commerce startup LehLah

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