<ul data-eligibleForWebStory="false"><li>YZi Labs, the family office of Binance co-founders, is backing investment firm 10X Capital's bid to set up a publicly traded company in the US focusing on BNB, a token linked to the crypto exchange they started.</li><li>The new entity, BNB Treasury Company, will exclusively focus on the BNB Chain ecosystem and intends to pursue a public listing on a major U.S. stock exchange, with 10X Capital serving as the asset manager.</li><li>BNB, ranked as the fifth-largest digital asset with a market value of about $98 billion, is the target for this initiative. YZi Labs and 10X Capital are joining the trend of treasury accumulation strategies that have shifted towards smaller cryptocurrencies.</li><li>Originally known as Binance Coin and created via an initial coin offering in 2017, BNB's ICO allocated 80 million tokens to the company's founding team, including former CEO Zhao. The current initiative seeks to further support and invest in BNB's growth.</li></ul>

Binance founders’ $10bn fund backs US crypto listing bid

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