<ul data-eligibleForWebStory="false"><li>Changpeng Zhao's family office, YZi Labs, and 10X Capital have collaborated to launch The BNB Treasury Company aimed at holding and growing BNB, the native token of the Binance ecosystem, with IPO ambitions.</li><li>The move indicates institutional interest in BNB's long-term potential, potentially leading to continued upward momentum in its market price as adoption expands.</li><li>The partnership combines strengths of the BNB ecosystem with 10X Capital’s asset management expertise, with an objective to advocate for BNB as a treasury asset.</li><li>The emergence of the BNB Treasury Company and its IPO ambitions could impact BNB's market price positively, with a focus on institution-friendly structuring and potential regulatory alignments in the U.S.</li></ul>

Binance Founder’s Family Office Invests in BNB Treasury Startup with IPO Ambitions

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