Binance Pay and Lyzi have partnered to bring crypto payments to over 80 businesses on the French Riviera, from Cannes to Monaco.
The focus is on luxury retailers, hotels, and restaurants in high-value tourism zones like Cannes, providing a new payment option for high-net-worth tourists.
Customers can pay with stablecoins or digital assets by scanning a QR code, ensuring instant euro settlements for merchants with no gas fees.
Cannes is actively promoting crypto integration as part of a future-facing strategy, indicating a rare public-private alignment in driving crypto adoption in premium locations.