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Binance Wallet Pioneers Secondary Token Listing Model

  • Binance Wallet has changed its approach to issuing tokens, implementing a secondary token listing model through Binance Wallet rather than direct listing on its main exchange.
  • The new model allows projects to launch their tokens and settle them before reaching the wider market, mitigating immediate selling pressures.
  • Binance Wallet-launched projects have yielded ROIs of 2.3x to 14.7x in 2025, outperforming projects listed on Binance Alpha.
  • The four-step process for new tokens includes launching with a TGE on Binance Wallet, progressing to Binance Alpha, and ultimately obtaining a Binance Spot listing.

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