Binance Wallet has changed its approach to issuing tokens, implementing a secondary token listing model through Binance Wallet rather than direct listing on its main exchange.
The new model allows projects to launch their tokens and settle them before reaching the wider market, mitigating immediate selling pressures.
Binance Wallet-launched projects have yielded ROIs of 2.3x to 14.7x in 2025, outperforming projects listed on Binance Alpha.
The four-step process for new tokens includes launching with a TGE on Binance Wallet, progressing to Binance Alpha, and ultimately obtaining a Binance Spot listing.