Binance's founder, Changpeng Zhao, revealed the name of his 18-month-old dog, Broccoli, sparking a frenzy in the memecoin market.DeFi users started creating memecoins to guess the name of CZ's dog, resulting in a surge of new projects in the market.The memecoin named Broccoli, built on Binance Chain, witnessed over $280m in trading volume within 12 hours before its price plummeted.The incident highlights the memecoin culture within the crypto community and the constant connection to the online world.