<ul><li>Binny Bansal, co-founder of Flipkart, has launched Opptra, a new business to help consumer brands expand into Asia.</li><li>Opptra is building a portfolio of franchising businesses in local markets, supported by centrally developed technologies and a global supply chain infrastructure.</li><li>Each franchising business will operate as a master franchisee or licensing partner, leveraging e-commerce expertise to accelerate expansion.</li><li>Opptra aims to balance online and offline channels based on local consumer behavior and category dynamics, with a vision to take brands from anywhere to everywhere around the world.</li></ul>

Binny Bansal Launches Opptra to Help Consumer Brands Expand into Asia

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