<ul data-eligibleForWebStory="true">Galaxy Digital CEO Mike Novogratz believes Bitcoin could reach $1 million per coin if institutional investment continues.Bitcoin hit a weekly peak of $110,290 and currently stands at $104,300, showing a 1.75% increase over the past week.Institutional moves like BlackRock's iShares Bitcoin Trust and cash inflow from other firms are increasing Bitcoin demand.Big players like wealth managers and pension funds are treating Bitcoin as a macro asset alongside gold and the S&P 500.More treasury companies and sovereign wealth funds are adding Bitcoin to their balance sheets, along with retail investors.Public companies like Metaplanet, Blockchain Group, GameStop, and Trump's Media arm have made significant Bitcoin purchases this year.Bitcoin's limited supply of 21 million coins contrasts with gold's annual new supply through mining.Novogratz predicts younger investors will prefer a capped digital asset like Bitcoin over traditional assets like gold.Regulatory uncertainties, price volatility, and the need for massive asset re-allocations are seen as challenges for Bitcoin's growth.Novogratz sees Bitcoin's market cap expanding to rival gold over time, potentially surpassing gold's market value.