The Trump family, along with Bitcoin mining firm MARA, is making headlines with the launch of 'American Bitcoin' venture.
Eric and Donald Jr. are partnering with Hut 8 to merge their American Data Centers into American Bitcoin, with Hut 8 having a controlling 80% stake.
American Bitcoin aims to establish itself as a major player in the global Bitcoin mining sector with support from Hut 8.
MARA Holdings, the largest Bitcoin miner by market cap and BTC holdings, is raising $2 billion through a stock offering to increase its Bitcoin reserves.
The funds raised by MARA will be used for general corporate purposes and acquiring more Bitcoin, following a treasury strategy favored by corporates like MicroStrategy.
MARA currently ranks second in corporate Bitcoin holdings, behind MicroStrategy, with plans to maintain its position by doubling down on BTC accumulation.
Eric Trump will serve as the chief strategy officer for American Bitcoin, aligning the venture with the family's focus on hard assets and potentially publicizing the company.
Hut 8 will host the mining operations for American Bitcoin in its US-based data centers, benefiting from low energy costs and scalable infrastructure.
Key figures involved in the American Bitcoin venture include Justin Mateen, co-founder of Tinder, and Michael Broukhim, co-founder of FabFitFun.
Despite concerns about Bitcoin mining's environmental impact, Eric Trump believes that lower energy costs in the US will give American miners a competitive advantage.