Bitcoin surpasses Amazon's market cap, now ranking just behind gold, Nvidia, Microsoft, and Apple.
Factors driving Bitcoin's rally include institutional interest nearing all-time highs and record inflows into crypto investment products.
Companies like Michael Saylor's MicroStrategy and Japanese firm Metaplanet are increasing their BTC holdings, with more corporations expected to add Bitcoin to their treasuries.
Bitcoin's available supply on exchanges is decreasing amid rising demand, potentially pushing prices higher. BTC currently trades at $121,062.