BlackRock, the world’s largest asset manager, has launched its first Bitcoin exchange-traded product (ETP) in Europe.The iShares Bitcoin ETP started trading on Xetra in Germany, Euronext Paris, and Euronext Amsterdam.BlackRock aims to provide regulated exposure to Bitcoin's price movements to institutional investors in Europe with this ETP launch.BlackRock's entry into the European market is expected to improve liquidity and increase the cost-efficiency of the region's cryptocurrency market.