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Blinkit Plans Pivot To Inventory-Led Model From September: Report

  • Blinkit, Eternal's quick commerce arm, is transitioning to an inventory-led model starting September 1.
  • The company will purchase goods directly from sellers rather than just storing them.
  • This change will enable Blinkit to buy inventory and create product listings on its own.
  • The move follows an increase in Blinkit's market share in the quick-commerce sector in the first quarter of the current financial year.

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