<ul data-eligibleForWebStory="false"><li>AI-powered coding tools like Cursor, Replit, Claude Code, and Lovable aid developers in accelerating product development by writing significant amounts of code daily.</li><li>Blok, founded by Tom Charman and Olivia Higgs in 2024, leverages AI to simulate various user personas for app feature testing and enhancement.</li><li>Backed by $7.5 million in funding, Blok differentiates itself by offering a predictive layer of testing for apps, allowing teams to forecast user behavior prior to coding.</li><li>Blok works by analyzing event log data from platforms like Amplitude, Mixpanel, or Segment, creating user personas for testing, and providing detailed insights and recommendations for app improvement.</li></ul>

Blok is using AI personas to simulate real-world app usage

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