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Bluesky started out at Twitter. Now it's a Twitter rival. CEO Jay Graber explains what happened.

  • Bluesky CEO Jay Graber is developing a service for building personal social networks and as a Twitter alternative.
  • Originally a project at Twitter, Bluesky aimed to create an open and decentralized social media standard.
  • Bluesky has garnered 36 million users, unintentionally becoming a rival to Twitter.
  • Graber explains Bluesky's transition from a protocol foundation for Twitter to a standalone microblogging app.
  • Bluesky emphasizes decentralization, enabling parallel experimentation and resilience in a rapidly changing landscape.
  • Users can create customized experiences on Bluesky without coding, highlighting decentralization benefits.
  • Bluesky offers various feed options, with users exploring different algorithms for varied network experiences.
  • Decentralization is explored as a means to provide user control and personalized moderation.
  • Bluesky's approach to advertising is cautious, considering the impact of traditional ad-driven models on user experience.
  • Graber's T-shirt referencing 'a world without Caesars' was a response to Mark Zuckerberg's 'All Zuck or Nothing' shirt.

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