Bluesky CEO Jay Graber is developing a service for building personal social networks and as a Twitter alternative.Originally a project at Twitter, Bluesky aimed to create an open and decentralized social media standard.Bluesky has garnered 36 million users, unintentionally becoming a rival to Twitter.Graber explains Bluesky's transition from a protocol foundation for Twitter to a standalone microblogging app.Bluesky emphasizes decentralization, enabling parallel experimentation and resilience in a rapidly changing landscape.Users can create customized experiences on Bluesky without coding, highlighting decentralization benefits.Bluesky offers various feed options, with users exploring different algorithms for varied network experiences.Decentralization is explored as a means to provide user control and personalized moderation.Bluesky's approach to advertising is cautious, considering the impact of traditional ad-driven models on user experience.Graber's T-shirt referencing 'a world without Caesars' was a response to Mark Zuckerberg's 'All Zuck or Nothing' shirt.