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Bluesky: The Decentralized Social Media App with 30 Million Users

  • Bluesky is a decentralized social media platform based on the AT Protocol, with a focus on user control, interoperability, and transparency.
  • The platform allows users to retain their identity, migrate accounts, and customize their experience through modular services, contrasting traditional social networks.
  • Bluesky has nearly 30 million users and aims to break single-corporation control over user data, moderation policies, and content discovery algorithms.
  • The platform's architecture involves Personal Data Servers (PDS), Relays, and App Views, enabling decentralized data storage, indexing, and feed generation.
  • Decentralized Identifiers (DIDs) ensure user identity control, allowing seamless migration between providers without losing followers or data.
  • Bluesky's architecture promotes security and privacy through cryptographic measures and provides users with recovery keys for account access.
  • Relays in Bluesky aggregate and distribute content across the network, enhancing content discoverability without relying on centralized control.
  • Bluesky's approach to moderation involves diversified moderation services and user-controlled blocking mechanisms, ensuring content remains available but can be filtered.
  • The platform's unique design philosophy separates 'speech from reach,' allowing for free expression while maintaining content control at different levels.
  • Bluesky's future developments include expanding App Views, increasing Relay and Moderation Services, and integrating with other decentralized systems for broader interoperability.

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