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Bluesky's 'acceleration is tremendous' as users flock to the new 'old Twitter'
- Bluesky, a decentralized social media site, has gained millions of new users since the US election.
- New users are praising the site's similarity to "old Twitter," with less misinformation and a reverse chronological timeline.
- Bluesky has reached 18.3 million registered users, although still far from being a challenger to Meta's Threads and Elon Musk's X.
- Bluesky experienced a surge in daily active users of 73% the week after the election, reaching 2.6 million daily users afterwards.
- Bluesky offers users more choice and independence from being locked in to specific social media platforms.
- David Carr, an editor at Similarweb, sees potential for the site but said it is too early to say whether this growth is momentary or lasting.
- Concerns have been raised over the lack of advertisers on Threads and Bluesky and Jack Dorsey's departure from Bluesky due to content moderation concerns.
- Social media researchers say users typically wait for a large enough user base before switching platforms.
- Bluesky's growth is attributed to tapping into the "network effect" and users not feeling like they're missing out on content by switching.
- Mark Cuban, billionaire entrepreneur and chairman of AXS TV, announced that he has made Bluesky his primary social media platform.
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