Former Coral Capital executives aim to raise $100 million to acquire BNB tokens through a Nasdaq-listed company.
BNB's price could surge amid fresh institutional interest, mirroring the Bitcoin treasury trend with a potential spike to above $700.
BNB is slightly up as former crypto hedge fund executives plan a $100 million fundraising initiative to invest in Binance's BNB token.
The initiative emulates Michael Saylor's Bitcoin treasury strategy, indicating increasing institutional interest in BNB.
The trio of executives from Coral Capital aims to rebrand the entity to Build & Build Corporation to accumulate BNB tokens, becoming the first public company with BNB as the primary treasury asset.
Recent efforts of public firms diversifying into cryptocurrencies now include altcoins like Ethereum, Solana, and BNB.
BNB, created by Binance in 2017, serves as a utility token for trading-fee discounts and transactions on the BNB Smart Chain.
Despite regulatory issues, BNB's market resilience highlights its appeal to institutional investors.
BNB's price has seen a downturn but remains bullish, with key technical indicators suggesting advantages for bears in the short term.
BNB is currently trading above crucial support at $600, with a potential break above $650 targeting highs of $700 while support rests at $550.
Analysts attribute BNB's strength to its utility in Binance's ecosystem and the exchange's recovery amid a crypto-friendly regulatory environment.
Investors should consider macroeconomic factors and regulatory changes that could impact the broader crypto market.