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BONUS: Marcelo Calbucci reveals Amazon’s secret innovation framework that transforms product development!
- Marcelo Calbucci shares Amazon's innovative PRFAQ framework for product development, emphasizing alignment, vision clarity, and customer-centricity.
- The PRFAQ framework, comprising a press release, customer FAQ, and internal FAQ, helps teams articulate vision and strategy before execution.
- Challenges in product development include lack of alignment; the PRFAQ framework creates consistency and encourages discussion.
- Tips include writing in paragraphs, conducting review sessions, and focusing on substance over style in PRFAQ implementation.
- At Amazon, every product initiative starts with a PRFAQ document, allowing for early feedback and consistent innovation across diverse areas.
- The PRFAQ framework promotes customer-centricity by ensuring products solve real problems through deep understanding of customer needs.
- Marcelo applied the PRFAQ framework to his book development process, emphasizing the challenge of convincing teams to adopt the method.
- For deeper learning, Marcelo recommends reading examples and utilizing resources and templates on the PRFAQ framework website.
- Marcelo Calbucci, an innovation expert, founder, and author, aims to shape the future of product development and innovation through customer-centric strategies.
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