<ul><li>The culture and leadership of an organization play a significant role in fundraising success.</li><li>Fundraising is not about the excellence of the organization or uniqueness of solutions, but about the problem that donors can help solve.</li><li>Organizations need to recognize the importance of fundraising and change their culture to maximize revenue from donors.</li><li>The book 'Great Fundraising Organizations: Why and How the World’s Best Charities Excel at Raising Money' provides a roadmap for organizational change to unlock fundraising potential.</li></ul>

[BOOK REVIEW] Truly great fundraising needs a great organization … here’s how to create that

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