Bookshop.org took a dig at Amazon during Prime Day by mocking Jeff Bezos' wedding invite, highlighting the extravagant nature of the event costing around $50 million in Venice, Italy.
The wedding, attended by business figures and celebrities, faced protests in Venice due to concerns related to overtourism and climate change.
Bookshop.org's promo emphasized supporting independent bookstores over billionaires like Jeff Bezos with a specific reference to the simplicity of Amazon's wedding invite design.