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Bootstrapping vs. VC Funding: Why Indian Startups Are Choosing Profit Over Scale

  • 1. Lessons from the 'Funding Winter': Indian startups are choosing profit over scale due to the global slowdown in VC funding and skepticism about the VC playbook.
  • 2. The Rise of the Profitability Mindset: Bootstrapped companies like Zerodha and Zoho have shown that profitability is a strategy, focusing on unit economics and customer retention.
  • 3. Customer-Centric Growth: Bootstrapped startups innovate closer to customer needs without VC pressure to 'scale or die'.
  • 4. Founder Control and Culture: Bootstrapping allows founders to stay true to their vision, building a frugal and customer-first culture.

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