Botaniste, a haircare brand, transitioned from selling to businesses to selling directly to consumers, requiring a fresh look for its brand and packaging design.
To appeal to the new consumer group that values product effectiveness and aesthetics, Botaniste incorporated natural inspiration and a premium feel in its packaging design.
The packaging for Botaniste's products like 'b-Straighten PREP WASH' and 're-Smooth SMOOTHING CONDITIONER' features clean and simple designs with key ingredients highlighted for a natural and high-end appeal.
Plakton.pro played a crucial role in blending nature with premium style in Botaniste's packaging design, showcasing how effective graphic design can elevate a brand's image and attract new customers.