FIFA has partnered with Avalanche to launch its own dedicated Layer-1 blockchain network for digital fan engagement.
The partnership with Avalanche replaces FIFA's previous collaboration with Algorand, offering more scalability and efficiency with Avalanche's high transaction speeds and low costs.
Avalanche's blockchain network will enable fast and low-cost execution for services like collectibles, fan experiences, and potential ticketing applications in a web3 environment.
The partnership with FIFA has led to increased trading activity for AVAX token, indicating growing investor interest in Avalanche's real-world adoption and scalability in the sports industry.