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Breaking Monotony: The Role of Surprise in Effective Design

  • Designs that surprise us are the ones that stay in our memory.
  • Following standards is crucial, but you need to utilize the element of surprise to craft effective designs.
  • Surprise elements have the power to break patterns and help create memorable designs.
  • Surprises have a strong effect on emotions, and it's just easier to make a connection with clever references or easter eggs.
  • In design, surprise elements come in different forms like breaking the grid or using emotional surprises.
  • Knowing when and where to insert surprises is also important.
  • Think creatively, experiment with alignment and hierarchy, and test before launch to ensure consistency and accessibility.
  • Surprise can be a powerful tool to create more effective visuals and leave a lasting impression.

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