Designs that surprise us are the ones that stay in our memory.Following standards is crucial, but you need to utilize the element of surprise to craft effective designs.Surprise elements have the power to break patterns and help create memorable designs.Surprises have a strong effect on emotions, and it's just easier to make a connection with clever references or easter eggs.In design, surprise elements come in different forms like breaking the grid or using emotional surprises.Knowing when and where to insert surprises is also important.Think creatively, experiment with alignment and hierarchy, and test before launch to ensure consistency and accessibility.Surprise can be a powerful tool to create more effective visuals and leave a lasting impression.