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Breaking the Mold: How Elite Customs Is Redefining Custom Car Culture
- Elite Customs, founded by Rich and Samantha McClellan, redefines custom car culture with a focus on creativity, comfort, and collaboration.
- Their goal is to create a welcoming environment for all, making the custom car process inspiring and comfortable.
- At Elite Customs, clients collaborate with the team to co-create their vision, fostering personalized and innovative projects.
- The studio's inclusive space aims to make everyone feel welcome, departing from the typical high-pressure showroom atmosphere.
- Elite Customs combines top-tier craftsmanship with a warm, approachable vibe, reflecting the client's personality in each vehicle.
- Innovation is ingrained in Elite's culture, encouraging experimentation and creativity among the team.
- The shop's design philosophy focuses on respecting clients, empowering employees, and fostering a flat shop culture for collaboration.
- Rich McClellan emphasizes the importance of staying a student and challenging outdated norms to lead in the evolving auto customization industry.
- Looking ahead, Elite Customs embraces industry trends like AR visualization and eco-friendly upgrades to reshape the future of custom builds.
- Elite Customs exemplifies that innovation in custom car culture is about authenticity and catering to the diverse clientele that walks through their doors.
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