Mike Maples Jr., founder of Floodgate Ventures, presents a vision of entrepreneurship in his book “Pattern Breakers.”The book focuses on the importance of being unreasonable and going against the grain.Maples shares a range of examples and insights from companies both successful and failed.The best returns in investing come from opportunities deemed unreasonable at first.Embrace non-consensus thinking for transformative ideas.Master strategic timing recognizing enabling conditions aligning.Start with transformative questions rather than immediate solutions.Begin with unscalable efforts to obtain invaluable insights.True pattern breakers create transformative change and share several characteristics.For founders, be willing to do things that don’t scale to gain deep customer insights.