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'Breastaurant' No More: Hooters Is Getting a Family-Friendly Makeover
- HMC Hospitality Group plans to give Hooters a family-friendly makeover, calling it 're-Hooterization'.
- The aim is to change the brand image and attract a wider customer base.
- The overhaul includes removing 'Bikini Nights' and toning down overt sexuality.
- Changes in dining experience and food quality are also part of the planned makeover.
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