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Brilliant friction
- Positive friction can be extremely useful in the design of user experience if implemented correctly.
- Positive friction means adding effort to the UX while at the same time ensuring that friction gives back value.
- Onboarding is an area where PMs and designers get anxious as there's a high drop-off rate. Positive friction can be seen better in onboarding in fintech and wellness apps.
- Onboarding screens may often be seen as a source of frustration for users, but added friction can sometimes offer greater personalization to end-users.
- Products like Opal helps people focus by blocking off phone applications and generate positive feedback for the end-users when they try to get back on the app.
- Positive friction can also help people slow down and think about irreversible actions like deleting a file, leaving information unsaved, or worse, sending an email without an attachment.
- Purchase flows, despite being sensitive and high-stakes, contain positive friction in terms of providing more details about the package or delaying account cancellation.
- Positive friction can prove beneficial for both the UX and the business.
- ADPList organized a community event in Singapore and has a list of upcoming community meetups and events near you.
- Paid subscribers will start getting weekly newsletters along with priority question answering, and exclusive goodies while free subscribers will receive a newsletter about once a month.
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