<ul><li>Britannia Industries Ltd., in partnership with WPP, has launched Britannia A-Eye, a smartphone-based shopping assistant for the visually impaired.</li><li>The AI-powered app enables visually impaired users to scan their surroundings, providing voice-based responses and guidance in store aisles.</li><li>The solution identifies products and provides details such as pricing, ingredients, nutrition information, and expiry dates, currently enabled for Britannia products.</li><li>The pilot, powered by Google Gemini and based on Vertex AI Multimodal Live, aims to improve retail experiences and promote inclusivity.</li></ul>

Britannia, WPP Launch 'A-Eye', Turning Smartphone Into Shopping Assistant For Visually Impaired

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