<ul data-eligibleForWebStory="false"><li>Synthesia, a British AI firm, has developed a voice-cloning tool called Express-Voice to address accent bias in AI-generated speech dominated by North American or Southern English sounds.</li><li>Synthesia's Express-Voice can clone a person's voice to preserve their unique accent or generate synthetic voices with specific local characteristics, aiming to offer genuinely localized content in various applications.</li><li>While Synthesia focuses on accent preservation, companies like Sanas are working on tools to 'neutralize' accents, particularly for call center staff to reduce perceived 'accent discrimination.'</li><li>As AI voice technology advances, concerns are raised about the misuse of voice-cloning tools for impersonation purposes, highlighting the need for ethical guidelines and security measures in this evolving landscape.</li></ul>

British AI firm aims to tackle ‘accent bias’ in synthetic voices

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