<ul><li>Liverpool-based startup OBT Live secures over €2.6 million in Series A funding to enhance AI-powered customer engagement solutions for brands in various industries.</li><li>Funding round led by NPIF II – Praetura Equity Finance aims to support UK team expansion, product development, and market penetration in industries undergoing digital transformation.</li><li>OBT Live, founded in 2023, focuses on providing hyper-personalized digital experiences by leveraging behavioural psychology, engagement techniques, and real-time technology.</li><li>The company's proprietary software, Engage AI, combines gaming industry insights and LiveOps to offer contextual experiences, challenges, and rewards for enhanced customer engagement.</li></ul>

British startup OBT Live raises €2.6 million to scale AI-powered customer engagement across brands

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