<ul><li>Brussels Airlines redefines its identity with a boutique-inspired brand refresh by partnering with Antwerp-based studio WeWantMore.</li><li>The transformation focuses on emotion, subtle sophistication, and a 'boutique hotel in the sky' ethos, retaining core elements like the logo and color palette while adding depth and texture.</li><li>Notable updates include a flexible dot motif, a custom typeface called Cirrus Sans, and a refined color palette for a cohesive visual language across touchpoints.</li><li>The brand refresh is not just visual but extends to all interactions, embodying a premium yet human feel, reflecting the Belgian spirit with a playful twist.</li></ul>

Brussels Airlines Redefines Its Identity with Boutique-Inspired Brand Refresh

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