German home appliances major BSH plans to increase its localisation to 75% in India by 2025, following strong sales in 2024.
BSH Home Appliances India experienced consistent positive sales momentum in 2024, driven by consumer demand for premium built-in appliances and higher capacity solutions.
The dishwasher segment significantly contributed to the overall growth of BSH India, with a 13% growth in value in 2024.
BSH aims to enhance localisation by 70-75% by 2025 through its 'Make in India' strategy, with current localisation at 60%.