BSNL has introduced a cost-effective international roaming plan priced at Rs 1799, offering 1GB data, 10 minutes talk time, and 5 SMS valid for seven days across 18 countries in key tourism and business destinations.
BSNL's strategy involves partnering with specific networks in countries like Japan, Germany, Greece, and Vietnam, catering to Indian travelers' needs in relevant markets, focusing on trust and affordability.
The move signals a shift for BSNL, emphasizing smart plays in spaces where it can make a difference, especially for short-term visitors or students who find buying local SIMs abroad inconvenient.
While BSNL faces challenges domestically, this international plan emphasizes the public sector telco's potential in providing practical, reasonably priced connectivity, addressing the increasing demand for affordable international services.