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BSNL's comeback: Can it reclaim India's telecom market?
- Bharat Sanchar Nigam Limited (BSNL) has seen its market share and reputation deteriorate over the years against intense competition from private telecom giants.
- BSNL's 3G services were outdated and its mobile network suffering from poor customer experience in comparison to its competitors.
- In 2018-19, the company lost over Rs 14,000 crore, largely due to the absence of 4G services and low tariff rates because of fierce competition.
- BSNL has signed deals for 4G infrastructure expansion with companies like TCS and LTTS to roll out a high-quality 4G network, which is crucial for attracting new customers, especially in urban areas where high-speed internet is essential.
- The Indian government approved a revival package of about Rs 89,000 crore for debt restructuring and capital infusion to stabilize BSNL financially for modernization and competition with private operators.
- BSNL is also exploring to boost its competitiveness, for example, by trying to expand its broadband services in rural and underserved areas.
- BSNL is working on innovations in sectors like the Internet of Things (IoT), and cloud services, which could provide a new revenue stream and enhance its value proposition.
- The competition in India’s telecom industry is fierce, and BSNL will have to compete with the ever-changing regulatory landscape and the fast-paced evolution of telecom technology.
- BSNL will need to be agile, innovative, and customer-focused to recover its position.
- With government support and a clear focus on modernization, BSNL could once again become a key player in India's telecom sector.
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