The article discusses building a system for video content search and analysis using Amazon Bedrock, Transcribe, and Aurora PostgreSQL.It outlines the challenges in handling video content and presents a solution using Amazon services.The solution involves creating searchable vector representations for visual and audio content.Visual content processing includes extracting frames, generating embeddings, and selecting key frames for storage.Audio content processing involves speech-to-text conversion, text segmentation, and generating text embeddings.The system supports cross-modal search capabilities, enabling searches across visual and audio content.Searches can be performed based on vector similarity using techniques like Cosine Similarity and L2 Distance.The article also discusses implementing Retrieval-Augmented Generation (RAG) for context-based responses.The solution allows for complex queries and responses based on context from images and text.The article concludes with implementation notes and hints at a serverless solution for video analysis.