<ul data-eligibleForWebStory="true"><li>Success in building a unicorn is about focus, not resources, team size, or idea innovation.</li><li>Key principles: start with a clear idea, prioritize, and avoid spreading resources thin.</li><li>Example: Miro's success started with improving whiteboard communication as their core idea.</li><li>Building an aligned team is crucial for execution; misalignment can lead to failure as seen in a startup story.</li><li>Misalignment at the leadership level led to a promising startup's failure due to building a complex product and losing market focus.</li><li>Not every client request should be implemented to avoid diluting efforts.</li><li>Adding unnecessary features due to client requests can lead to competition with established players.</li><li>Focused communication is essential, as technological advancements have increased market saturation.</li><li>Clarity and consistency in communication across all contexts are critical for a startup's success.</li><li>Maintaining focus is a skill that requires strategic decisions and saying no to opportunities not aligned with the core vision.</li></ul>

Building a unicorn? Start here: Four principles every founder should know

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