<ul data-eligibleForWebStory="true"><li>Armenia lacked a live seafood market, prompting the creation of one by Reptigen LLC under the brand Chef Omar.</li><li>Identifying a market gap, Reptigen focused on becoming the first reliable supplier of live coldwater seafood in Armenia.</li><li>To achieve this, proprietary aquaculture systems were developed to sustain coldwater marine animals, filling a regional void.</li><li>Reptigen emphasized innovation through effective adaptation, combining existing marine tech and custom solutions for success.</li><li>Scaling the operation involved creating processes for importing live animals, managing customs, logistics, and packaging from scratch.</li><li>Building trust in a novel product required personal meetings with chefs, sample deliveries, facility tours, and positioning as a partner in menu innovation.</li><li>The business focused on not just selling seafood but on creating a reliable cold-chain ecosystem to support various perishables in the future.</li><li>Entrepreneurs are encouraged to create their own business conditions rather than wait for ideal circumstances to start.</li></ul>

Building Armenia’s First Live Seafood Supply Chain: A Business Case in Market Creation

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