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Building Data-Driven Go-to-Market Strategy: Insights from Inna Logunova for Early-Stage Startups
- The role of revenue operations (RevOps) has never been more critical as businesses face increasing pressure to align their sales, marketing, and customer success teams.
- Inna Logunova, highly skilled expert in GTM strategy and data analytics, offered valuable insights into building an effective analytics infrastructure to support GTM strategies.
- A well-designed database is the foundation supporting a company’s analytics infrastructure. Without the right setup, businesses struggle to remain efficient.
- Inna's focus on data quality illustrates a larger truth: a well-oiled GTM strategy requires that those tools are fed the right data consistently and accurately.
- Determining the right Key Performance Indicators (KPIs) is the cornerstone of any successful Go-to-Market (GTM) strategy.
- Choosing the right reporting and visualization tools is about making data an integral part of your teams’ work.
- Data governance and security are crucial when managing a Go-to-Market (GTM) strategy, especially with sales teams operating across different regions, product lines, and tiers.
- By configuring access in your reporting tools and clearly defining roles within the database, you can keep sensitive information secure.
- Inna’s strategy effortlessly integrates security into the daily work of setting up clear permissions and protecting sensitive data.
- Building a robust data infrastructure using the best tools lays the foundation for successful GTM strategies.
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