The author initially joined TikTok to create awareness of their startup but realized that their true motivation was to share the experience of building a startup from scratch.
They want to document both the successes and failures of this journey, despite the fear that potential enterprise buyers might be deterred by the lack of success.
The author aims to share the behind-the-scenes journey, including how they structure their day, their fears, their joy, and their reflections on whether they made the right decision.
To track progress, the author plans to share weekly goals and metrics, recognizing that venturing into uncharted territory requires leaving the comfort zone.