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UX Design
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Building it once: how to succeed in tying design decisions to business outcomes
- To succeed in tying design decisions to business outcomes, start by creating small wins that show immediate impact rather than waiting for larger-scale projects to show results over years.
- Connecting the dots through behavior change is crucial for designers to showcase the impact of design on business outcomes.
- Understanding your audience, especially decision-makers and their priorities, is vital in making a difference with your design decisions.
- Consistency in approach matters more than making constant changes, as showcasing a proven design process with successful outcomes can help gain stakeholder buy-in.
- The first steps in tying design to business outcomes can be challenging, but starting small and focusing on audience needs can pave the way for future success.
- Designers should focus on translating their design impact into metrics that decision-makers care about, such as revenue and cost savings.
- Breaking down design projects into smaller features can help demonstrate the impact of design on business metrics and align stakeholders with the design process.
- Building trust in your design process and articulating the impact of your design work can make it easier to gain buy-in for future projects within or outside your current company.
- Starting with a small win and understanding how to communicate design value to decision-makers are essential steps in making a real impact through design decisions.
- Ensuring consistency in your design approach and showcasing successful outcomes can help build credibility and trust in your design process.
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