ChatGPT Images experienced rapid growth, with 100M new users signing up in the first week after its launch in March.Engineering leaders Sulman Choudhry and Srinivas Narayanan share insights on the ChatGPT Images project.Challenges included unexpected load, rewriting image generation to asynchronous, and ensuring reliability.The launch went viral in India, with popular figures using the GPT for image generation.The team experienced high traffic, reaching 1M new sign-ups per hour and 700M images generated in the first week.The technology stack for ChatGPT Images includes Python, FastAPI, C, and Temporal for asynchronous workflows.Adapting to peak loads, the team rewrote the image generation engine to handle asynchronous requests and maintain service availability.Isolating systems and improving performance were important for managing reliability challenges under high load.The team prioritized accessibility over latency during high traffic periods to ensure platform usability.Efforts to optimize code, improve system efficiency, and increase capacity led to a successful and reliable ChatGPT Images launch.