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Medium
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Building Narratives in the Age of AI
- AI has simplified packaging research insights into narratives through copy/pastes from GPT, raising concerns about the value of human creativity in storytelling amidst AI efficiency.
- Harvard Business Review research highlights the performance benefits of AI but also notes a potential cost to motivation in May 2025.
- The balance between human creativity and AI efficiency is crucial for optimal performance, emphasizing the importance of collaboration for the best results.
- Using ChatGPT for tailoring messaging and simplifying language based on audience needs is effective in narrative-building and user advocacy.
- ChatGPT's Canvas feature aids in regenerating content blocks with simpler language, providing nuanced feedback, and enhancing user research findings.
- Engaging with AI as co-designers and leveraging human judgement and storytelling skills are essential in producing meaningful and valuable outcomes.
- The article discusses strategies for consultants and designers to maintain their unique creative voice in collaboration with AI in narrative-building processes.
- Multiple sources and studies are referenced, including a Harvard Business School Working Paper and research articles from the World Economic Forum and Harvard Business Review.
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