<ul><li>Ignoring Gen Z risks launching products that feel irrelevant on day one. But designing for them isn’t about mimicking trends — it’s about decoding their behaviors and building experiences that feel native to their digital world.</li><li>Gen Z thrives on quick, high-impact content. Products must hook users instantly or risk being ignored.</li><li>Design personalized experiences and gamify self-expression to engage Gen Z.</li><li>Build communities, emphasize authenticity, and adapt to regional and niche preferences for Gen Z.</li></ul>

Building Products for Gen Z: What PMs Need to Know About the Next Billion Users

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