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Image Credit: Fueled

Building the New Fueled.com in 8 Weeks with Our Internal Stack and AI Workflows

  • Rebuilding Fueled.com involved applying progressive approaches to website building in 2025, including integrating generative AI into design and content strategy.
  • The project focused on the engineering foundation, leveraging reusable components, internal tooling, and generative AI to build a modern, performant site in under two months.
  • Efficiency was prioritized through starter toolkits, a custom WordPress block library, and a Figma-to-WordPress export tool, enabling swift progression from design to live builds.
  • Collaborative in-browser work allowed designers, engineers, and content strategists to make decisions in context, leading to better outcomes.
  • Generative AI tools like Cursor and GitHub Copilot contributed to accelerating custom development, reducing development time for complex features by 50%.
  • AI-assisted scaffolding helped save time while maintaining quality, allowing for the realization of technically complex and performance-sensitive features on Fueled.com.
  • The launch of Fueled.com marks the beginning of continuous improvement, with plans to expand content, refine performance, and experiment with AI-powered enhancements.
  • The project exemplifies the balance between speed and quality, showcasing the significance of intentional, collaborative workflows in delivering ambitious digital projects efficiently.
  • The approach employed by the team at Fueled emphasizes iterative improvement, tight collaboration, and an ongoing mindset focused on delivering value continually.
  • This project demonstrates that combining reusable systems, collaborative workflows, and AI-assisted development can result in a successful website build in just eight weeks.
  • Fueled's approach to building websites emphasizes efficiency and craft, showcasing their ability to deliver modern, performant sites through intentional collaboration across disciplines.

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