Rebuilding Fueled.com involved applying progressive approaches to website building in 2025, including integrating generative AI into design and content strategy.
The project focused on the engineering foundation, leveraging reusable components, internal tooling, and generative AI to build a modern, performant site in under two months.
Efficiency was prioritized through starter toolkits, a custom WordPress block library, and a Figma-to-WordPress export tool, enabling swift progression from design to live builds.
Collaborative in-browser work allowed designers, engineers, and content strategists to make decisions in context, leading to better outcomes.
Generative AI tools like Cursor and GitHub Copilot contributed to accelerating custom development, reducing development time for complex features by 50%.
AI-assisted scaffolding helped save time while maintaining quality, allowing for the realization of technically complex and performance-sensitive features on Fueled.com.
The launch of Fueled.com marks the beginning of continuous improvement, with plans to expand content, refine performance, and experiment with AI-powered enhancements.
The project exemplifies the balance between speed and quality, showcasing the significance of intentional, collaborative workflows in delivering ambitious digital projects efficiently.
The approach employed by the team at Fueled emphasizes iterative improvement, tight collaboration, and an ongoing mindset focused on delivering value continually.
This project demonstrates that combining reusable systems, collaborative workflows, and AI-assisted development can result in a successful website build in just eight weeks.
Fueled's approach to building websites emphasizes efficiency and craft, showcasing their ability to deliver modern, performant sites through intentional collaboration across disciplines.