<ul><li>Competence, reliability, predictability, and benevolence are the four factors that contribute to trust in AI.</li><li>Users should have the ability to determine when to rely on AI suggestions and when to use their own judgment.</li><li>Transparency, clear communication, and user empowerment are crucial for building trust in AI systems.</li><li>Building trust in AI is an ongoing process that involves communicating adaptations, providing transparent feedback, and offering users choices.</li></ul>

Building trust in AI: what product designers must get right

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