Business Insider is laying off about 21% of its employees as part of a major restructuring move due to declining web traffic and changing consumer habits.
The company is adjusting its business model to adapt to reduced visibility through search engines and the increasing use of AI tools like ChatGPT in news consumption.
Business Insider is boosting its AI integration across operations, with a focus on content production and user experience enhancements, while scaling back on commerce-related initiatives.
To diversify revenue streams, the company is launching a new events-focused division called BI Live as part of its strategy amidst a broader trend in the media industry towards cost-cutting and modernization.