Successful enterprises understand their customers' pain points and unique value propositions, but often overlook the importance of understanding their own talent in a similar way.
Many CEOs spend little time considering what is important to their employees beyond wages and benefits, missing out on designing attractive opportunities for them.
The focus on retention should be on connecting with employees' values and passions rather than solely on surface-level issues like salaries.
To retain talent, companies should offer upskilling opportunities, provide access to professional development resources, strive to understand individual employees, and connect to community services.
Investing in talent development not only benefits employees but also helps differentiate companies as great places to work.
Mark Peters, CEO of Butterball Farms, emphasizes the importance of thinking about talent in new ways and investing in employees for long-term success.